随着科学技术的飞速发展,我国的电视传媒也步入了一个新的台阶。为了吸引更多观众的眼球,电视传媒的形式更多样、更新颖。这与城市电视台新媒体的融合发展是密不可分的。笔者在这篇文章中主要针对城市电视台与新媒体融合发展的重要性以及城市电视台与新媒体融合发展的有效途径进行了分析探究,希望能促进城市电视台与新媒体的融合发展。 With the rapid development of science and technology, China’s television media has also entered a new level. In order to attract the attention of more audiences, the form of television media is more varied and more innovative. This is the integration of new media on the city television development is inextricably linked. In this article, the author mainly analyzes the importance of the integration and development of urban television stations and new media and the effective ways of urban television stations and new media integration and development, hoping to promote the integration of urban television stations and new media.