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当今,企业的竞争已经渗透到文化层面,企业文化成为竞争优势的一个来源。企业文化虽然不能产生直接的经济效益,却是企业能否繁荣昌盛健康发展的关键因素。前GE总裁杰克。韦尔奇说:“健康向上的企业文化是一个企业战无不胜的动力之源。”我国著名经济学家于光远说:“关于发展,三流企业靠生产,二流企业靠营销,一流企业靠文化。”海尔的首席执行官张瑞敏说过:“企业文化是海尔的核心竞争力。”可见,企业文化的重要性是不言而喻的。
Today’s business competition has infiltrated the cultural level and corporate culture has become a source of competitive advantage. Although corporate culture can not produce direct economic benefits, but it is the key factor for the prosperity and prosperity of enterprises. Former GE President Jack. Welch said: “A healthy and progressive corporate culture is the source of an enterprise’s invincible power.” Yu Guangyuan, a famous economist in China, said: “Regarding the development, the third-class enterprises depend on the production and the second-class enterprises rely on marketing and the first-class enterprises rely on Culture. ”Zhang Ruimin, CEO of Haier, said:“ Corporate culture is Haier’s core competitiveness. ”Clearly, the importance of corporate culture is self-evident.