任务导向与项目驱动教学法是有效训练学生技能的教学方法。过往研究对如何在教学实践中如何单独运用这两种方法的讨论较多。本文从两种方法的结合进行教学改革探索的角度出发,以营销策划课程教学创新为案例,探讨如何发挥两种教学法的优势,更有效的培养学生的专业技能。本文认为,在统一的教学目标指引下,合理安排两种方法的运用方式和范围,克服固有的障碍,可以更好的培养学生的素质与能力。 Task-oriented and project-driven pedagogy is an effective teaching method to train students’ skills. Past studies have discussed how to use these two methods separately in teaching practice. This article from the perspective of the combination of two methods to explore the teaching reform, marketing planning teaching innovation as a case study to explore how to play the advantages of the two teaching methods, and more effectively develop students’ professional skills. This paper argues that under the guidance of a unified teaching goal, we should reasonably arrange the ways and scope of application of the two methods and overcome the inherent obstacles to better develop the students’ qualities and abilities.