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随着数字、网络与移动技术的发展,以及终端设备的多元化,借助互联网、无线通信网、卫星等渠道,以视频为主要传输内容的视频网站越来越受到网络消费者的欢迎。同时,在新媒体时代背景下,网络消费者已不满足于仅仅在线观看、分享视频,他们更期望得到不一样的视听服务。因此,在信息技术的发展与人们理念的转变双重影响下,视频网站呈现出了一些新特征。本文主要就新媒体产生背景下,视频网站出现的一些新特征进行了分析。
With the development of digital, network and mobile technologies and the diversification of terminal devices, video websites that use video as the main transmission content are increasingly welcomed by network consumers with the help of Internet, wireless communication networks and satellites. In the meantime, in the context of the new media era, online consumers are no longer satisfied with merely viewing and sharing videos online, and they expect different audiovisual services. Therefore, under the dual influence of the development of information technology and the change of people’s concept, the video website presents some new features. This article mainly analyzes some new features appearing in video websites in the background of new media.