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丰县是传统的农业产区又是江苏省的贫困地区,以乡村旅游发展为突破口,加快农村地区脱贫致富,推进社会主义新农村建设具有重要意义。选取丰县作为研究区域具有一定的典型性。本文详细分析了丰县乡村旅游开发的优势和弱势以及发展中面临的机遇与挑战。提出了乡村旅游发展的策略,即:政府指导、统一规划;生态优先、和谐共生;突出优势、强调特色;宣传促销、开拓市场和拓展融资渠道、注重人才培养五个方面。
Fengxian County is a traditional agricultural producing area and a poor area in Jiangsu Province. With the development of rural tourism as a breakthrough point, it is of great significance to speed up poverty alleviation and rural prosperity in rural areas and promote the construction of a new socialist countryside. Select Feng County as a research area has some typical. This paper analyzes in detail the advantages and disadvantages of rural tourism development in Feng County and the opportunities and challenges it faces in its development. Proposed the strategy of rural tourism development, namely: government guidance, unified planning; ecological priority, harmonious symbiosis; highlighting advantages and emphasizing characteristics; publicity and promotion, market development and expansion of financing channels, focusing on personnel training in five areas.