随着国际国内旅游市场竞争的日益激烈,我们应该意识到,旅游市场之争实质上是品牌之争。连云港旅游业应该在充分认识自身旅游品牌发展存在的问题基础上,找出问题,寻求改进的措施,从简单的资源要素竞争转化为品牌经营竞争战略,不断地进行品牌建设和品牌创新,实现从旅游品牌到旅游名牌的飞跃。 With the increasingly fierce competition in the international and domestic travel markets, we should be aware that the competition in the travel market is essentially a brand dispute. Lianyungang Tourism should fully understand the problems of its own tourism brand development, identify problems and seek improvement measures, from a simple competition of resource elements into a brand management competition strategy, and constantly carry out brand building and brand innovation, to achieve from Tourism brand to a leap in tourism brand.