以门户网站与微博为主的网络媒体在及时向公众通报突发事件真相、积极有效引导社会舆论、增强信息传播的互动性等优势,但同时也存在着一些问题。要想解决这些问题,网络媒体必须增强传播责任感与决策判断力,整合传统媒体优势、加强正面舆论引导,加强主流媒体建设、打造网络媒体品牌。 Web-based portals and Weibo-based online media are in a timely manner to inform the public about the truth of the incident, actively and effectively guide social public opinion, enhance the interactive nature of information dissemination and other advantages, but there are also some problems. To solve these problems, online media must enhance the sense of responsibility and decision-making in communication, integrate the advantages of traditional media, strengthen the guidance of public opinion, strengthen the construction of mainstream media and build the online media brand.