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近年来,互联网大潮已经席卷连锁行业。无论是品牌建立与传播,亦或是商业模式设计,连锁行业都将探索和拓展更新的领域。未来,连锁行业也将根据消费者的代际变化和时代变化,产生新品类和新的商业模式。黄太吉、人人湘、伏牛堂、西少爷、夹克的虾、卷福、甜心摇滚沙拉、加班狗……这些基于移动互联网的新品牌、新品类、新商业模式,昭示了行业未来发展的新方向。那么,作为传统餐饮连锁企业和消费零售企业,我们该如何应对这些变化所带来的冲击呢?
In recent years, the Internet tide has swept the chain industry. Whether brand building and dissemination, or business model design, the chain industry will explore and develop newer areas. The future, the chain industry will also be based on consumer intergenerational changes and changes in the times, resulting in new categories and new business models. Wong Tai Kyi, all Xiang, barnyard Hall, West Lord, the jacket of the shrimp, Juan Fu, sweetheart rock salad, overtime dogs ... ... these new mobile Internet-based brands, new categories, new business model, which shows the future development of the industry New Direction. So, as a traditional restaurant chain and consumer retail businesses, how should we deal with the impact of these changes?