服装行业涉入渠道的模式有两种:一种是从做制造延伸而来,譬如雅戈尔、杉杉、红豆、虎豹等,都是1980年代以服装制造起家,90年代开始建设或经营渠道;另一类是90年代中期从做品牌营销切入,譬如美特斯邦威、以纯等,外包制造,通过代工而来的产品贴上自己品牌后,以特许专卖的方式销售。这类企业被称为虚拟企业。 There are two modes involved in the apparel industry: one is extension from manufacturing, such as Younger, Shanshan, Hongdou, Huagu, etc., all started with apparel manufacturing in the 1980s and started construction or operation in the 1990s. The other is from the mid-90s to do from brand marketing, such as Metersbonwe, with pure, outsourcing manufacturing, OEM products come from their own brand, the sale of the franchise. Such enterprises are called virtual enterprises.