随着传媒业的市场化,电视媒体的思想政治工作出现了新问题、新矛盾。面对新变化,电视媒体要坚持导向性原则、针对性原则、多样性原则、以人为本原则、理论联系实际原则,以提高电视媒体从业人员的思想政治觉悟。 With the marketization of the media industry, new problems and new contradictions have emerged in the ideological and political work of the television media. Faced with the new changes, the TV media should adhere to the guiding principle, the pertinence principle, the diversity principle and the people-oriented principle, and connect the theory with the practical principles so as to raise the ideological and political awareness of the practitioners in the television media.