我国各地区之间的寿险需求表现出极大的差异性,所以必须对各地区的个人寿险市场进行细分,本文用定量分析的方法对惠州地区个人寿险市场进行了研究,得出的主要结论是:惠州个人寿险市场可分为高端中熟悉度客户、高端低熟悉度客户、中端高熟悉度客户、中端中低熟悉度客户、低端中低熟悉度客户五个细分市场。 Therefore, the life insurance market in different regions needs to be subdivided. In this paper, a quantitative analysis of the individual life insurance market in Huizhou has been carried out. The main conclusions reached Yes: The Huizhou individual life insurance market can be divided into five segments: high-end medium-familiar clients, high-end low-familiar customers, mid-end high familiar clients, mid-low mid-low familiar clients and low-end low familiar clients.