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不断开发新产品.增强市场竞争力是企业生存和发展的希望。新产品的研制开发涉及面广,相关因素多,带有一定的风险性,充分利用信息,有利于克服新产品开发的重复性和盲目性,提高新产品开发的成功率,最大限度地避免失误,为确定新产品开发方向,借鉴、移植新技术提供科学依据。因此,采取有效方法搜集和获取有用的信息是企业新产品开发中的一项重要工作。企业新产品开发所需信息主要有以下几种: 企业信息——是指相关企业数量、规模、管理机构、生产成本、原材料与能源消耗、人员结构、企业信誉、竞争产品、科学研究、经营状况等信息。
Continuously develop new products. Enhance market competitiveness is the hope for the survival and development of the company. The research and development of new products involves a wide range of related factors, with certain risks, make full use of information, help overcome the duplication and blindness of new product development, improve the success rate of new product development, and minimize errors In order to determine the direction of new product development, we should provide scientific basis for reference and transplantation of new technologies. Therefore, it is an important task in the development of new products for enterprises to adopt effective methods to collect and obtain useful information. The information needed for the development of new products of enterprises mainly includes the following types: Enterprise information - refers to the number of related companies, scale, management institutions, production costs, raw materials and energy consumption, personnel structure, corporate reputation, competitive products, scientific research, business conditions And other information.