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在信息高度发达的现代社会里,人们是通过信息来寻找、认知和了解所需要的商品的,而在这个信息传递的过程之中,包装是商品的传播媒介和载体。色彩作为现代包装设计的第一要素,其本能就是在美化商品包装的基础之上,为消费者提供相关的商品信息和商品内容。鉴于此,本文论述了现代包装设计中的色彩信息,对其功能与作用进行了讨论,希望能为广大设计师更好地进行包装设计提供参考与借鉴。
In the modern society with highly developed information, people search for, recognize and understand the goods they need through information. In the process of information transmission, packaging is the medium and carrier of goods. Color as the first element of modern packaging design, its instinct is to beautify the basis of the product packaging, to provide consumers with relevant product information and product content. In view of this, this article discusses the color information in modern packaging design, discusses its function and function, hoping to provide reference and reference for the majority of designers to carry out packaging design better.