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和很多人不得不自己做产品的原因一样,轻客团队创业故事的开始,是因为几位创始人找不到最适宜城市出行的交通工具。而和很多有着同样困扰的城市年轻不同的是,他们不仅善于原创设计,还知道如何在技术的层面开发出“电单车”这个全新的品类。和往常不绝于耳的跨界营销不同,轻客的跨界能力不在于营销层面的花拳绣腿,而是从诞生之初就深植于产品内核的跨界能力:从设计到技术,全部一手包办,几乎做到了100%的自主研发。轻客的企业的愿景不止于售卖交通工具,而是向精英人群提供省时高效的出行方式。
Like many people who had to make their own products, the start-up story for the light-bus team was because several founders could not find the best mode of transport for the city. And unlike many of the same troubled cities, young people are not only good at original design, but also know how to develop the brand new category “Motorcycles” at the technical level. Different from the usual cross-border marketing, the cross-border capability of the company is not the marketing-style embroidery but rather the cross-border capability rooted in the product core from its inception: from design to technology, To 100% of the independent research and development. Instead of selling vehicles, the vision of a light-bus company is to provide time-efficient travel to the elite.