以南京“五朵金花”乡村旅游地为例,运用因子分析法、回归分析法对其竞争力影响因素进行深入分析。提取出5个影响因素,即乡村旅游核心资源与吸引物、乡村旅游设施、乡村旅游环境、乡村旅游地管理要素和乡村旅游地品牌形象。结合访谈结果,进一步分析该地竞争力提升中存在的问题及原因。最终提出该地乡村旅游竞争力提升的5条路径。 Taking Nanjing “Five Golden Flowers ” rural tourism as an example, using factor analysis and regression analysis to deeply analyze the influencing factors of its competitiveness. Five influential factors were extracted, that is, the core resources and attractions of rural tourism, rural tourism facilities, rural tourism environment, the management elements of rural tourism and the brand image of rural tourism. Combined with the interview results, this paper further analyzes the problems and causes in the improvement of the competitiveness of the land. Finally, it proposes five ways to enhance the competitiveness of rural tourism.