媒体导向意识是宣传主体及作者个人的政治观点直接或间接地体现于舆论之中的思想倾向性。舆论导向意识的概念属于哲学范畴。同任何事物一样,舆论导向也具有自身的发展规律。作为新闻工作者,应该以联系和发展的观点,认真探讨其矛盾的特殊性及其因果关系,辩证认识与把握由此而引出的真理 Media-oriented awareness is the ideological orientation that the political views of the main body of the propaganda and the individual are directly or indirectly reflected in the public opinion. The concept of media-oriented awareness belongs to the category of philosophy. As with anything, the direction of public opinion also has its own laws of development. As a journalist, we should conscientiously study the particularity of its contradiction and its causal relationship from a dialectical point of contact and development, dialectically understand and grasp the truth