市场的信息化,特别是网络技术使得生产者和消费者的直接沟通成为可能,许多行业的中间商,因为信息技术的影响,存在形态都发生了变化。然而作为房产的特殊商品,不可流通性、大额性、消费体验性加大了网上直接交易的难度;二手房产市场不存在“生产商”,房产中介商的存在成为降低社 Market information, especially network technology, has made it possible for direct communication between producers and consumers. The intermediaries in many industries have changed in shape due to the influence of information technology. However, as a special commodity of real estate, non-negotiability, large amount and consumer experience have increased the difficulty of direct online transaction; there is no “producer” in the secondary real estate market, and the existence of real estate intermediary