城市品牌形象是外界了解城市的窗口,也是城市无形的资产。随着社会化媒体的发展,新媒介环境带来了新的传播工具和技术,这使城市形象传播系统变得更为庞大和复杂,城市形象的传播呈现出了主体多样化、传播媒介交相融合、传受双方界限模糊、互动反馈成重要环节等特点。政府应该怎样科学打造城市品牌形象,值得深思。笔者从以下三个层面进行剖析。 City brand image is the outside world to understand the city’s window, but also the city’s intangible assets. With the development of social media, the new media environment has brought new communication tools and technologies. This has made the city’s image communication system more and more complex. The city image has shown the diversification of its main body, Integration, pass both blurred boundaries, interactive feedback into an important part of the characteristics. How the government should scientifically create the city brand image is worth pondering. The author analyzes from the following three levels.