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随着经济全球化和市场经济的深入,市场竞争已从产品竞争升级到品牌竞争的时代,区域品牌对区域经济的发展具有十分重要的战略意义,培育区域品牌的价值也越来越大。区域品牌的成功培育,既要有产业集群企业自身的努力,也要有地方政府的支持,还要有行业协会的服务。当前,欠发达地区在培育区域品牌中存在诸多问题,主要有集群企业的参与不够深入、地方政府的推动不到位、行业协会的服务未充分发挥等。因此,欠发达地区要培育区域品牌,就要发挥集群企业的主导作用,强化政府的引导,加强行业协会的服务功能。
With the deepening of economic globalization and market economy, the market competition has been upgraded from product competition to brand competition. Regional brands are of great strategic significance to the development of regional economy and the value of cultivating regional brands is also growing. The successful cultivation of regional brands requires both the efforts of industrial cluster enterprises themselves and the support of local governments as well as the services of trade associations. At present, there are many problems in underdeveloped areas in nurturing regional brands, mainly due to the insufficient participation of cluster enterprises, the insufficient promotion by local governments and the underdeveloped services of trade associations. Therefore, in underdeveloped regions to cultivate regional brands, it is necessary to give play to the leading role of cluster enterprises, strengthen government guidance and strengthen the service functions of trade associations.