好产品要匹配好的营销策略才能真正赢得市场认可,好彩头就凭借其主力产品“小样”完成了这一使命近几年,本土休闲食品行业的发展一直呈上升趋势,品牌之间的竞争也日趋激烈。如何通过消费者喜闻乐见的形式与消费者深度沟通,在潜移默化中提升品牌的辨识度和美誉度,是品牌差异化营销的重点。成立于2005年的福建好彩头食品股份有限公司(下称“好彩头”)就凭借其主力产品“小样”完成了这一使命。好彩头总部位于素有中国品牌之 Good products must be matched with good marketing strategies to truly win market recognition. The company has completed this mission with its main product “sample ”. In recent years, the development of the local leisure food industry has been on the rise, between brands. Competition has also become increasingly fierce. How to communicate deeply with consumers in the form of consumers’ loved ones and enhance the recognition and reputation of the brand in a subtle manner is the key to brand differentiation marketing. Founded in 2005, Fujian Haocautou Foods Co., Ltd. (hereinafter referred to as “good luck”) has completed this mission with its main product “sample”. The good color headquarter is located in the famous Chinese brand