对于任何一份晚报来说,坚持下午出版发行,在一个相对比较短的时段内生存,都具有相当高的经营风险。长期占据京城报业市场订阅量、零售量、广告收入“三个第一”的北京晚报,不但要面对不同战壕的新媒体高点击率和电视高收视率的两面夹击;还要面对同一战壕的同一时间段出版发行的纸媒的“短兵相接”。 For any evening paper, insisting on publishing and publishing in the afternoon and surviving in a relatively short period of time poses rather high operating risks. The Beijing Evening News, which has long occupied the subscription volume, retail sales and advertising revenue of the Beijing newspaper market, not only faces the high attack rates of new media and television high ratings in different trenches, but also faces For the same period of the same trench publishing and distribution of paper media “close combat ”.