党报具有多重属性 ,主要有政治属性、经济属性、媒体属性和文化属性。作为“党、政府和人民的耳目喉舌” ,党报的政治属性无庸置疑。关于党报的经济属性则是由其大众传播媒体的产业性质决定的。近年来我国的党报集团也迅速发展 ,创造了巨大的经济效益 ,其中一部分还进入全国 5 The party newspaper has multiple attributes, mainly political, economic, media and cultural attributes. As the “mouthpiece of the party, government and people,” the political nature of the party newspaper is undoubted. The economic nature of the party newspaper is determined by the nature of the industry in which it is a mass media. In recent years, China’s party newspaper group has also developed rapidly, creating huge economic benefits, some of which also entered the national 5