在长期的经营活动中麦当劳形成了一整套行之有效的策略﹃从小抓起﹄可算是高明的一招儿在这一点上日本的一家分店做得最为出色这家分店记载了大约６０万名小朋友的生日在小朋友生日的前几天他们便寄去了电脑生日卡以吸引小朋友到麦当劳过生日当小顾客持卡到 In the long-term business activities, McDonald’s has formed a set of effective strategies. “Catch up from childhood” can be regarded as a clever way. At this point, a branch in Japan has done its best. This branch recorded About 600,000 children’s birthdays were in the days before their children’s birthday. They sent them a computer birthday card to attract children to the birthday of McDonald’s.