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从媒介形象相关理论的观点来看,《致富经》创业者的媒介形象指创业者通过《致富经》节目在电视传播中衍生出来的公开形象,同时它还揭示了作为媒介组织的《致富经》栏目的形象。《致富经》节目创业者形象的塑造同时也揭示了《致富经》对创业者概念的理解,并通过思想传播而非单纯的信息传递的方式传播了创业文化。但作为媒介的《致富经》要完成自己的文化使命,还需突破其媒介形象。
From the perspective of media image-related theory, the media image of the entrepreneurs in the “rich countries” refers to the public image derived from entrepreneurship through the program “The Sutra of the True Economy” in television broadcasting. At the same time, it reveals the “ ”Part of the image. The creation of the image of the entrepreneur of the rich through the program also reveals the understanding of the concept of entrepreneurs through The Economist and disseminated the entrepreneurial culture through the dissemination of ideas rather than mere information. However, as a media, the “rich man” to complete their own cultural mission, but also need to break through the media image.