智能化时代,消费者整体的购买行为和原有营销体系的动摇,直接影响了未来的广告,不管是展现形式、沟通方式、还是效果体现,都将迎来一个更聪明、更精准的图景。聚焦于广告,腾讯网络媒体事业群广告平台部总经理郑靖伟认为,未来的广告产品将向High Touch(本刊注,高接触度)、Super Premium(本刊注,独享)方向持续发展,Programmatic Buying(本刊注,程序化购买)将成为Direct In the era of intellectualization, consumers’ overall buying behavior and the shakiness of the original marketing system directly affect the advertising in the future. Whether it is to show form, communication mode or effect, it will usher in a smarter and more accurate picture. Focusing on advertising, Zheng Jingwei, general manager of advertising platform of Tencent’s online media business group, believes that the advertising products in the future will continue to develop towards High Touch, Super Premium and Printed Matter, Buying (this print, programmatic purchase) will become Direct