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近年,人力资源市场的供需矛盾越来越成为社会和企业的主流话题。原因一方面是大学生不断增大的就业和职业压力;另一方面是企业较高的招聘和培训成本,以及居高不下的人员流失率。而大学生求职难与企业招聘难的问题,正是由于双方价值判断标准不一、信息不对称所造成的。日益突出的社会化问题的解决需要更多社会力量的参与和支持。作为一家创刊20年的营销类媒体,《销售与市场》被誉为中国营销界的黄埔军校,也被国内各大高校的师生们奉为圭臬。从2004年起,销售与市场杂志社就陆续推出了“春苗计划”、“营销高校行”、“知行天下——高校行”等一系列的高
In recent years, the contradiction between supply and demand in the human resources market has become the mainstream topic of society and enterprises. The reasons are the increasing employment and career pressure of college students on the one hand, and the higher recruitment and training costs of enterprises, on the other hand, and the high staff turnover rate. The difficult job-hunting and recruitment difficult for college students, precisely because of the different standards of value judgments, the information asymmetry caused. The solution to the increasingly prominent problem of socialization requires the participation and support of more social forces. As a marketing media started 20 years ago, “Sales and Marketing” has been hailed as the Whampoa Military Academy in China’s marketing circles. It has also been acclaimed by teachers and students in major universities in China. Since 2004, sales and marketing magazines have successively launched a series of high-level projects such as “Spring Seedling Plan”, “Marketing University Line”, “Knowing the World” - “University Line”