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研发能力与营销能力既是供应商的核心能力,也是企业重要的无形资产。本文依据资源依赖理论构建了“能力-依赖-关系绩效”的理论模型,并通过184份调查数据进行了实证分析,结果表明供应商研发能力和营销能力及其交互项并不是影响关系绩效的直接因素,而是重要的前置变量,其主要是通过驱动采购商依赖行为影响供应链关系,从而维持成功、长久的合作。因此,供应商应注重培养研发、营销能力,通过二者的协调效应来最大化自身利益和培育长期竞争能力。
R & D capabilities and marketing capabilities are both the core competencies of suppliers, but also an important intangible assets. This paper builds a theoretical model of “capability-dependent-relational performance” based on the theory of resource dependence and conducts empirical analysis through 184 survey data. The results show that supplier R & D capabilities and marketing capabilities and their interaction terms do not affect the relationship performance , But an important precursor to maintaining the success and long-term cooperation by mainly influencing the supply chain relations by driving the dependence of buyers. Therefore, suppliers should pay attention to cultivating R & D and marketing capabilities, maximize their own interests and cultivate long-term competitiveness through the coordination effect of the two.