6年的培训职业生涯中,笔者发现绝大多数的中国企业几乎都存在着一些共同的问题。首先,销售人员水平差距很大。由于普遍缺乏对销售人员技能的准确描述,多数企业在招聘销售人员时是靠直觉,所以销售人员水平参差不齐,良莠混杂,导致标准的、统一的销售培训效果不强。其次,企业普遍缺乏合格的销售管理者。90%的在销售管理岗位上的管理者是 Six years of training career, I found that most Chinese companies have almost all common problems. First, there is a wide range of salespeople. Due to the general lack of accurate description of the sales staff skills, most companies rely on intuition when hiring sales staff, so the level of sales staff is uneven, mixed with good results, resulting in standard, unified sales training is not effective. Second, companies generally lack qualified sales managers. 90% of managers in sales management positions are