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就在中国人最重视的节日——春节到来之前,我们对北京商圈服装品牌实体终端店经营状况做了一个进店调研,对目前销售较好的品牌做了抽样分析,不能说全面,但可以给大家提供一个参考。调研结果不出所料,但亲身体验依然让人觉得信服。首先,商圈人流量确实比以前要少。这里有商圈分散的原因,也有各个商圈地段和人气的问题。但是,最近,中华全国商业信息中心发布的2014年度全国零售企业统计信息显示,全国50家重点大型零售企业商品全年零售额累计同比下降0.7%,与上年全年增速差距为10.2个百分点,
Just before the Spring Festival, the most important festival for Chinese people, we did a research into the operating conditions of the physical terminal stores in the Beijing shopping district. We did a sample analysis of the brands that are selling well at present, but we can not say that they are comprehensive. However, Can provide a reference for everyone. The findings are not unexpected, but personal experience still makes people feel convinced. First of all, the business circle is indeed less than before. Here are the reasons for the decentralized shopping district, as well as the lots and popularity of various shopping districts. However, recently, the 2014 National Retail Enterprise Statistics released by All-China Business Information Center showed that the annual retail sales of the 50 major retail enterprises in the country were down 0.7% YoY in a year-on-year basis, a 10.2 percentage point difference from the annual growth rate of the previous year ,