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研究市场营销策略，首先要对当前形势有正确的认识和分析。笔者认为，分析当前形势应强调以下几点：（一）短缺经济时代结束经过改革开放以来近２０年的经济快速增长，我国开始走出短缺经济的困境，市场的主要矛盾，已由过去的商品短缺变为供求平衡或供略大于求。（二）企业的?
To study marketing strategy, we must first of all have a correct understanding and analysis of the current situation. The author believes that the analysis of the current situation should emphasize the following: (a) the end of the era of shortage of economy After nearly 20 years of rapid economic growth since the reform and opening up, our country has begun to get out of the predicament of the shortage economy. The major contradictions in the market have changed from past commodity shortages Become a balance between supply and demand or for slightly larger than demand. (B) of the enterprise?