每年都有不少中国企业步入与外国投资者合资合作的行列。在多种合资形式中，中方多以自己的厂房、设备等折股。可是出于多种原因，有不少中方代表在与外商洽谈合作事宜时，都不能将中方企业原有的商标资产理直气壮地放到合作谈判的天平上。这种无视自己知识产权价值的现象曾在 Every year, many Chinese enterprises have stepped into the ranks of joint ventures and cooperation with foreign investors. Among the various types of joint ventures, China uses more than its own factory buildings and equipment for declining shares. However, for many reasons, many Chinese representatives can not directly justify the original trade mark assets of Chinese enterprises in the balance of cooperation and negotiation when discussing cooperation with foreign businessmen. This phenomenon of ignoring the value of our own intellectual property was once upon us