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在一个商业体里,把零售、专业活动、艺术展览完美地融合起来,将前端资源整合与后端市场服务良好对接,形成一种新的竞争力。2014年,双十一再次吹响电商的号角,11月11日00:00-24:00,阿里巴巴集团网上交易额高达57,114,214,058人民币,创造了吉尼斯世界纪录“24小时内在线零售额最高的单一公司”的纪录。而这也再次让传统的大型商场汗颜了一把。它们该如何转型,在消费者心目中重新占有一席之地?谢军,设计荟-拉法耶艺术设计中心的负责人,近日提出了一个新兴的商业经营理念——以艺术为核心,整合商业、地产、展览、设计于一体的新业态。
In a commercial entity, retail, professional activities, and art exhibitions are perfectly integrated to integrate front-end resource integration with back-end market services to form a new competitive edge. In 2014, Double 11 again sounded the horn of e-commerce. On November 11 from 00:00 to 24:00, the online transaction volume of Alibaba Group was as high as 57,114,214,058 RMB, which created the Guinness World Record’s online retail sales within 24 hours. The highest single company’s record. This again made the traditional large-scale shopping malls shame. How should they transform and regain a place in the minds of consumers? Xie Jun, the person in charge of designing the Lafayette Art and Design Center, recently proposed a new business concept - focusing on art, integrating commercial and real estate. , exhibition, design in one of the new business.