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随着网络双向化的推进和多业务平台的搭建,各地有线运营商开始布局增值业务。但是,增值业务收入来自用户的自主选择和订购,这与用户每月固定缴纳的基本业务收入完全不同。营销工作的发展将带动增值业务的快速增长。本文提出联动营销的概念,阐述了其意义和作用。通过制定合理的联动营销方案,多个不同业务平台可以协作互动,最终实现互惠共赢。
With the promotion of bi-directional network and the establishment of multi-service platform, cable operators all over the world began to deploy value-added services. However, the revenue from value-added services comes from users’ choices and subscriptions, which are totally different from the monthly fixed income of subscribers. The development of marketing will drive the rapid growth of value-added services. This article proposes the concept of linkage marketing and expounds its meaning and function. Through the development of a reasonable linkage marketing program, multiple different business platforms can cooperate and interact with each other and ultimately achieve mutual benefits and win-win.