出版策划是更高层次的出版竞争,出版策划谋略在出版竞争中的广泛应用,表明不少出版社跳出了就稿编稿,让市场牵着鼻子走、盲目追逐热点的怪圈,进入了主动引导读者、巧妙激发潜在需求、积极培育市场的新阶段,表明出版竞争已经和正在从静态的编、印、发流程式生产转向以创意为中心的动态式社会性活动,从而取得更大的边际效应。 在出版业实现由数量规模型向质量效益型的阶段性转移中,出版策划谋略的创造性应用,起着关键性的作用。首先,出版策划的应用,使出版社领导得以从新的视角俯视图书市场,以新的价值取向判别选题的优劣,即从处在动态的变化发展之中的群体优势需要中筛选选题,并将选题放在,定的文化层面和时代背景中进行观照,挖掘选题的价值内涵,赋予选题以不同寻常的社会意义,通过出版策划的神来之笔,使看似不甚起眼的选题在特定的场效应中大放异彩。其次,出版策划改变了一些出版社内部编、印、发部门各自为政、不相往来的隔离状况,使编辑、印制、发行、后勤等力量在一定目标下实现最佳组合,促进了编、印、发之间的角色互换和角色传递,促使编辑更加关心图书的投入、产出效益,印制人员更全面地理会编辑意图,发行人员更加注重发行渠道对出书的信息负反馈。再次,出版策划以创意为连接点,使出版全方位? Publishing planning is a higher level of publishing competition, publishing planning strategy widely used in publishing competition, indicating that many publishers jumped out of the manuscript preparation, let the market take the nose go blindly chasing hot circles, into the initiative to guide Readers, ingeniously stimulating potential demand and actively cultivating a new phase of the market, show that the publishing competition has been and is being shifted from static production of printed, printed and distributed production to creative and dynamic social activities in order to achieve greater marginal effects . In the publishing industry to achieve from the number of mass-type to the quality and efficiency of the phased transfer, the creative use of publishing planning strategy plays a key role. First of all, the application of publishing planning enables publishers leaders to overlook the book market from a new perspective and to judge the pros and cons of the topics based on the new value orientation, that is, to select the topics from the needs of the group in dynamic changes and development, And the topics on the set of cultural level and the background of the times in the background, mining the value of the topic, to give the topic of extraordinary social significance, through the planning and writing of the gods, so seemingly inconspicuous topics Shine in specific field effects. Second, the publishing plan has changed the isolation of some editors, printers, distributors and logistic agents under certain goals by changing the internal segregation of some editors in the publishing house and independently from the departments of printing and publishing. , The role of the exchange between the roles and transfer, prompting editors are more concerned about the book input, output benefits, print staff more fully understand the intent of editing, issuers pay more attention to distribution channels negative feedback on the book information. Again, publishing planning creative as the connecting point, so that the full range of publishing?