微博是用来建立关系和与消费者对话的,因此,其对品牌价值的贡献以及与顾客关系的改善等指标就成为了核心,而将粉丝转变为客户则并不容易自微博始,微博营销就一直是热门话题,这几年,微博营销专家、微博营销大师、微博营销公司、微博大号、刷粉丝、僵尸粉等等新的互联网营销江湖的封号和名词此起彼伏,相关专著更是让人眼花缭乱,一时间,似乎企业不搞微博营销,都不太好意思跟人打招呼。 Microblogging is used to establish relationships and dialogue with consumers, so its contribution to the brand value and customer relationship improvement and other indicators has become the core, and the fans into customers is not easy to micro-Bo from the beginning, Microblogging marketing has been a hot topic in recent years, microblogging marketing experts, microblogging marketing guru, microblogging marketing company, microblogging Queen, brush fans, zombie powder, etc. The new Internet marketing names and titles of rivers and lakes one after another, Related monographs is dazzling, for a time, it seems that companies do not engage in micro-blog marketing, are not too embarrassed to say hello.