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“太太口服液”是由深圳太太口服液公司开发研制的,一种用二十几种中草药制成的颇具文化色彩的营养保健口服液。它能在短短的几年中在中国数以千计的保健品市场上站稳脚跟,与它神奇的广告术不无关系。 “太太口服液”打报纸广告时,不打没色彩、没形象创意的“豆腐块”而是打每天都出现的系列版面“包场”。因此“太太口服液”一开始就以半版或成套的系列广告,在特区两大报上重复刊载。 “太太口服液”做公共汽车广告时,避开了一路车做一辆的分散传播方式,而把预算内的全部经费,集中打入一路车,大有把认定最好的路线的某一路车全包下的气势。
“Mrs. Oral Liquid” is developed by Shenzhen Mrs. Oral Liquid Co., Ltd., a rather nutritious oral liquid made of more than 20 kinds of Chinese herbal medicines. It has been able to gain a foothold in the thousands of health-care products in China in just a few years, not without its magical advertising skills. “Mrs. Oral Liquid” hit the newspaper ad, do not hit the color, no creative image of the “tofu block” but playing a series of daily appearance of the “package”. Therefore, “Mrs. Oral” at the beginning of a half-page or set of series of ads, repeated in the SAR two newspapers published. “Mrs. Oral Liquid” to do bus ads, to avoid the way a car to do a decentralized communication, and the budget of all the funds, all the way into the car, there is a route to identify the best route All-inclusive momentum.