论文部分内容阅读
社会发展是不断向前发展,人们的消费观念也在发生变化,更加注重生活的服务质量。在我国电力企业行业,也是面临有严峻的市场竞争。所以如何做好电力营销,给客户提供更优质的服务,已经成为电力企业营销工作的重中之重。任何行业的发展都是以经济效益为首要目标,但是同时也得认识到优质服务对实现经济效益也有十分重要的作用,优质服务能够增强电力企业的市场竞争力,只有通过提高电力营销工作的优质服务,这样才能使电力营销的质量得到保障,获得大众的广泛认可。
Social development is constantly moving forward, people’s consumption concepts are also changing, pay more attention to the quality of life services. In China’s power industry, is also facing severe market competition. So how to do a good job of electricity marketing, to provide customers with better service, has become the top priority of the power company marketing. The development of any industry is based on economic benefits as the primary goal, but also recognize that quality services to achieve economic efficiency is also very important role, quality service can enhance the competitiveness of power companies in the market, only by improving the quality of electricity marketing Service, so as to ensure the quality of power marketing, access to public recognition.