服务,还是服务!最近一段时间,净水企业从上到下提及最多的就是服务和服务营销。我认为,服务和服务营销还是有差别的。我们对于服务的定位是什么?是为了消费者获得更好的体验,还是为了获得更多的销售?这在不同的企业有着不同的定义。由此衍生出来的问题就是,服务带来的销售是否应该作为指标给予考核,还是只考核服务的质量? Service, or service! Recently, water purification companies from top to bottom mentioned is the service and service marketing. I think there is a difference between service and service marketing. What is our positioning for the service, is it for the consumer to get a better experience, or for more sales? There are different definitions for different companies. The question arises from this is whether the sales brought by the service should be given an assessment as an indicator or only the quality of the service being evaluated.