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武汉是“九省通衢”的华中大都市,重要的客源输出地;宜昌是“三峡门户”、水电旅游名城,鄂西重要的旅游集散地。发挥武汉旅游交通枢纽和客源输出地优势,以宜昌为旅游集散地,以“一坝两江”(三峡大坝、长江三峡和清江)为核心吸引物,实行武汉与宜昌(三峡)旅游互动,是湖北立足“大三峡旅游经济圈”、带动鄂西旅游全面发展的战略举措。以科学的发展观为指导,在分析武汉、宜昌两地互动机制的基础上,提出交通互动、产品互动、市场互动、营销互动、管理互动等发展旅游的对策。
Wuhan is a metropolis in central China with a thoroughfare of nine provinces and an important source for export of tourists. Yichang is a gateway to the Three Gorges, an important tourist destination for hydropower and an important tourism distribution center in western Hubei. Give full play to Wuhan tourism transport hub and export advantages of tourists source to Yichang for tourism distribution center to “one dam and two rivers” (the Three Gorges Dam, the Three Gorges and Qingjiang River) as the core attraction, the implementation of Wuhan and Yichang (Three Gorges) tourism interaction is Hubei based on the “Three Gorges Tourism Economic Circle” to promote the comprehensive development of western Hubei Tourism strategic move. Guided by the scientific concept of development, based on the analysis of the interaction mechanism between Wuhan and Yichang, this paper proposes measures to develop tourism such as traffic interaction, product interaction, market interaction, marketing interaction and management interaction.