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社交媒体平台的出现以及普及在现今社会中扮演着越来越重要的角色。微信、微博等社交聊天软件几乎成为人们手机中必备工具。以手机终端用户为服务对象的此类社交软件掀起的新媒体技术无疑在潜移默化中带给人们在生活和工作中的巨大改变与便捷。谈到聊天社交软件,在国内普及度最高的“微信”软件无疑是其中最具代表性的。这款社交聊天软件利用文字、语音、视频、图片、表情等方式实现人与人在网络条件下用手机保持联络。而朋友圈、扫一扫、摇一摇、购物、游戏等开发项目更增加
The emergence and popularity of social media platforms play an increasingly important role in today’s society. Wechat, Weibo and other social chat software almost become an essential tool in people’s mobile phones. The new media technologies that have been set off by such social software targeted at end-users of mobile phones have undoubtedly brought about tremendous changes and conveniences in life and work. When it comes to chat social software, “WeChat” software is the most popular software in the country. This social chat software uses text, voice, video, pictures, facial expressions and other ways to achieve the conditions of people under the network to keep contact with the phone. And circle of friends, sweep, shake, shopping, games and other development projects more