科技期刊在实现社会功能的同时,其商品属性越来越明朗,经济价值也越来越高。因此,科技期刊工作者在不断提高期刊质量的同时,还应开展多种经营活动,广告经营是其中最重要的活动之一。当今时代正是图像时代,当代文化也正在逐渐转变成一种视觉文化。相对于报纸,科技期刊刊载的广告印刷精致,一个版面常常只刊登一种内容广告,有利于吸引读者仔细阅读欣赏。作为新疆农业科学院主办的《农村科技》杂志自从开展广告业务以来,刊载“约翰迪尔”“拜耳”等知名 While realizing their social functions, sci-tech periodicals have become increasingly clear in their commodity attributes and their economic values ​​have become higher and higher. Therefore, while sci-tech periodicals workers constantly improve the quality of their periodicals, they should also carry out diversified business activities. Advertising is one of the most important activities. Today’s era is the image age, contemporary culture is also gradually transformed into a visual culture. Relative to the newspapers, sci-tech periodicals are printed with exquisite printing, and one layout often has only one type of content advertisement, which is good for attracting readers to read and appreciate. As the “Rural Science and Technology” magazine sponsored by Xinjiang Academy of Agricultural Sciences has been published since the ad business, published “John Deere” “Bayer ” and other well-known