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新时期传播环境的极大改变,加之高校突发事件很强的突然性、破坏性、扩散性、潜在性和紧迫性,给突发事件中大学生的舆情引导带来新的挑战。本文通过对突发事件中大学生舆情传播机制的研究分析,归纳大学生舆情传播中的独特表征,为建立高校舆情引导机制提供参考。
The great changes in the communication environment in the new era, combined with the sudden, destructive, diffusive, potential and urgency of sudden emergencies in colleges and universities, have brought new challenges to the guidance of university students’ public opinion in emergencies. Through the research and analysis of college students ’public opinion transmission mechanism in emergency, this paper summarizes the unique representation of college students’ public opinion communication and provides reference for establishing guidance mechanism of public opinion in colleges and universities.