从市场竞争的规律来看,在消费成熟的市场,竞争将进入白热化,同质化现象不可避免。如何在同质化竞争中打造品牌特色、树立品牌个性,在竞争中立于不败之地,制定并实施差异化发展战略就成为企业的必然选择。烟草产业也不例外。近年来,卷烟产品同质化现象日趋严重。在这种情势下,云 Judging from the law of market competition, in the mature market, competition will intensify and homogeneity will inevitably occur. How to create brand characteristics in the homogenization of competition, establish brand personality, remain invincible in the competition, the development and implementation of differentiated development strategy has become an inevitable choice for enterprises. Tobacco industry is no exception. In recent years, the phenomenon of homogenization of cigarette products has become increasingly serious. In this situation, the cloud