广告代理价差收入是广告代理公司的主要利润来源。随着报纸广告市场竞争的加剧,加强财务管理已成为报纸广告代理公司日常经营管理的重要部分。广告代理收入的财务管理,看似简单,实则复杂。它的复杂,在于收款情况的多种多样。一笔广告业务,一般都要经过三个环节:1、业务员承接广告;2、订版、发稿人员安排广告的审核与版面;3、广告收款。我们单论广告 Advertising agency spread income is the advertising agency’s main source of profits. With the aggravating competition in the newspaper advertising market, strengthening financial management has become an important part of the daily operation and management of newspaper advertising agencies. Advertising agency revenue financial management, seemingly simple, but in fact complex. Its complexity lies in the variety of receivables. An advertising business, generally have to go through three aspects: 1, the clerk to undertake advertising; 2, the version, the press staff to arrange the review and layout of the ad; 3, advertising payments. We talk about advertising alone