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随着互联网的快速发展,当前我们越来越多的接触到大数据这个概念。可以说互联网的普及将我们带进了大数据时代。大数据的到来给新闻媒体行业带来了较大的变革,不仅新闻报道更具深度,而且可视化的呈现方式也更易于用户理解。同时大数据新闻对于社会传播也具有影响决策的功能,能够对某一领域的发展趋势进行有效预测,而且采用社交化运作,使新闻传播性更加广泛。在大数据影响下,机器生成新闻及个性化定制将成为新闻报道未来的发展趋势。
With the rapid development of the Internet, we are now more and more exposed to the concept of big data. It can be said that the popularity of the Internet has brought us into the big data era. The advent of big data has brought great changes to the news media industry. Not only is the news coverage more profound, but also the visual presentation is easier for users to understand. At the same time, big data news also has the function of influencing decision-making on social communication. It can predict the trend of development in a certain area effectively, and adopt socialized operation to make the news spread more widely. Under the influence of big data, machine-generated news and personalized customization will become the future trend of news reports.