一、前言在互联网和新媒体的冲击下,传统媒体特别是纸媒的发展陷入了困境。用户自行生产内容的兴趣正变得高涨,多渠道发布、阅览新闻的媒介不断增多,传统的受众被动接受模式已经无法满足和适应用户的新型需求。传统纸媒面临着读者流失、广告下滑、盈利降低、渠道衰减等问题。寻求转型升级,实现媒体融合才是纸媒突破困境的唯一出路。 I. INTRODUCTION Under the impact of the Internet and new media, the development of traditional media, especially paper media, has been in a dilemma. Interest in producing content by users is on the rise. The number of media released and viewed through multiple channels has been on the increase. The traditional mode of passive reception by the audience has been unable to meet and adapt to the new needs of users. Traditional paper media is facing the loss of readers, advertising slipped, profitability decline, channel attenuation and other issues. Seeking a restructuring and upgrading and achieving media convergence are the only ways out for the media to break through the dilemma.