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市场营销活动是企业内部生产、经营与外部环境相协调的过程。企业只有在适当的时间、适当的地点,以适当的价格和方式,将产品卖给适当的顾客,才能取得盈利并实现企业目标。满足顾客需求是现代企业生存的基本条件。但在科技迅速发展的今天,识别市场需求并满足之对企业来说已不是什么难事,企业成败的关键更在于能否在营销中有效地识别竞争者及其战略、策略,并以有效的方法抢占市场制高点,扩大市场份额。
Marketing activities are the process in which the company’s internal production and operations are coordinated with the external environment. Only when the company sells its products to the right customers at the right time and in the right place, at the right price and in the right way, can it achieve profitability and achieve its corporate goals. Meeting the needs of customers is the basic condition for the survival of modern enterprises. However, in today’s rapid technological development, identifying market needs and satisfying them is no longer a difficult task for enterprises. The key to the success of enterprises is whether they can effectively identify competitors and their strategies, strategies, and effective methods in marketing. To seize the commanding heights of the market and expand market share.