上海纺织系统根据“第二次创业”的总体目标和创业规划,全力推进“品牌战略”,取得了良好的经济效益和社会效益。 积极引导,确立品牌观念 上海纺织局党政领导不遗余力地做观念导向工作,引导全系统领导干部确立品牌观念,进而自觉地做好推进“品牌战略”的工作。 1.品牌是“金矿”的观念。在计划经济条件 In accordance with the overall goals and entrepreneurial plans of the “Second Venture”, Shanghai Textile System fully promoted the “Brand Strategy” and achieved good economic and social benefits. Actively guide and establish the brand concept The Party and government leaders of the Shanghai Textile Bureau spared no efforts to do the concept-oriented work, guided the system-wide leading cadres to establish the brand concept, and then consciously do a good job of advancing the “brand strategy”. 1. Brand is the concept of “gold mine”. In the planned economic conditions