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本文探讨了激烈竞争环境下省级卫视面临的机遇和挑战,提出提升省级卫视文化软实力的观点,并从频道定位、打造特色栏目和受众培养几方面提升文化软实力的途径进行阐述。
This article explores the opportunities and challenges faced by provincial satellite TV in a highly competitive environment and puts forward some suggestions on how to enhance the soft power of provincial satellite TV culture. It also elaborates on ways to enhance cultural soft power through channel positioning, creating special columns and audience cultivation.