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面对激烈的市场竞争,党报广告的发展之路成为每个业内人士无法回避的严峻课题。在强手如林的市场上,都市报的攻城掠地,广播电视的步步紧逼,更有新媒体的不断蚕食,党报广告生存环境受到各方面的挑战。
In the face of fierce market competition, the development of the party newspaper advertisement has become a serious issue unavoidable for every person in the industry. In a strong hand in the market, the Metropolis Daily siege, radio and television press harder and harder, more new media continue to erode, party newspaper advertising living environment by all aspects of the challenge.